Governor Murphy Announces the First Phase of the Small and Micro Business PPE Access Program


Governor Murphy today announced the first phase of the New Jersey Small and Micro Business PPE Access Program, designed to ensure that the State’s small businesses and non-profits have access to the fairly priced personal protective equipment (PPE) necessary to facilitate safe working conditions during the COVID-19 pandemic. The phase was approved by the NJEDA’s Board today, advancing this initial step of a $15 million initiative to address ongoing demand for PPE.

In May 2020, Governor Murphy established the Restart and Recovery Commission and Restart and Recovery Council to guide New Jersey’s recovery from the COVID-19 pandemic. Both the Commission and the Council highlighted the need for readily available, reasonably priced, and equitably distributed PPE to accelerate a safe and robust economic recovery. The NJEDA also received input on the PPE Access Program from the Senate Fiscal Strategists Committee.

Under the Program’s first phase, the State will launch a new website that provides micro and small businesses with the information needed to make easier and better PPE sourcing decision.  The website will also offer a vetted list of online retailers that have agreed to verify the quality of the PPE they are selling and offer at least a 10% discount to businesses who enter through the State’s website.  Online retailers will be vetted on a first-come, first serve basis by the NJEDA, and must agree to certain performance standards for their site (e.g., transparent pricing, high-quality products, etc.).  Vetted online retailers will also be eligible to access an NJDEA grant pool of up to $3.5M to support the purchase of PPE that is manufactured in New Jersey or sourced from a small wholesaler based in a historically underserved community.

Assuming the first phase of the program is successful, the NJEDA intends to expand the program with a $11M of support for micro and small businesses PPE purchases.  The intent is for this support to flow directly through the vetted online vendors, allowing users to access the grant funds at the time of their online checkout.  Through this innovative public-private approach, the State anticipates that it could support more than $45 million in PPE purchases and more than 50,000 small and micro businesses.

During March and April, New Jersey saw an unprecedented spike in the demand for PPE, largely driven by the healthcare sector. Today the availability of PPE has improved, but as more parts of the economy reopen and other U.S. States face spikes in COVID-19 cases, demand for PPE to protect employees and customers has surged.  The resulting shortages and increased prices disproportionately effect small businesses and organizations and those in historically underserved communities.

In June the NJEDA issued a Request for Information (RFI) to gather input and suggestions that could help to shape a possible program to ensure small businesses had sufficient access to PPE. Taking this feedback into account, the NJEDA crafted the NJ Small and Micro Business PPE Access Program to ensure access to affordable PPE, help business owners understand the specific safety equipment they need, and support the state’s manufacturing sector by encouraging PPE suppliers to manufacture products in New Jersey.

Applications for the online retailers to participate in the program are expected to launch as soon as possible. The public facing website, including small business decision-making tools and vetted discounted retailers will follow by early-to-mid September. More information can be found on the State’s website.

To support the expansion of local PPE manufacturing in New Jersey, the NJEDA will provide grant funding to subsidize up to 20% of the purchases of PPE that has been (i) manufactured or assembled in New Jersey or (ii) sources from a wholesaler with less than 25 employees and is located in a historically underserved community (Opportunity Zone Eligible census tracts). Throughout the pandemic, NJEDA has been working closely with the New Jersey Manufacturing Extension Program (NJMEP) to identify and support companies that make or have pivoted to make PPE, many of which could supply New Jersey-made goods to the Program’s vetted online vendors.

The NJEDA is setting aside an additional $0.5 million for program development, marketing, administration, and compliance.

To read Governor Murphy’s full economic plan, please visit:

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