This searchable directory will help you discover all that New Providence has to offer. We have organized this list by category for your convenience. The highlighted merchants are proud members of New Providence Business and actively support community events, schools, and local fundraising efforts, making New Providence an outstanding place to live and visit. We encourage everyone to please show your support for our businesses. Our merchants and professionals are friendly and eager to please and need your patronage now more than ever!
Established in the summer of 2000, the Elefante family named the store after their grandmother, Zita Elefante. For an uncommon name in the United States, they feel that their grandmother would be proud to know that Zita’s has become a household name in the area and serves up some of the best ice cream in the state.
Pete Elefante, the sole proprietor of Zita’s, has grown the store to what it is today—a local favorite featuring award-winning flavors, such as S’mores, which won the 2010 NJ Ice Cream Festival’s top honors for specialty flavor and third place for it’s Vanilla. Pete develops new flavors based on customer feedback and his own personal inspiration. Whatever the method, the result is that there’s a flavor on the menu for every taste.
Zita’s offers soft serve ice cream and yogurt as well as a wide variety of homemade hard ice cream and Italian ice flavors. Traditional favorites like banana splits and brownie sundaes are always a winner, but also try our shakes, blends, and slushes made your way.